App notifications

Push notifications

Use push notifications for app-based service, lifecycle and marketing messages, with SMS or messenger fallback where the customer journey requires it.

Use cases

Customer messaging inside the app journey

Service notifications

Send app-based service updates, payment reminders, delivery notices, booking alerts and account prompts.

Lifecycle messages

Support onboarding, retention, reactivation and product adoption scenarios for reachable app users.

Fallback planning

Combine push with SMS or messenger routes for important flows that need an alternative delivery path.

Marketing updates

Use push for approved promotional campaigns when permissions, frequency policy and local marketing rules allow it.

Setup note

Confirm app, permission and reporting scope

Push depends on the mobile app, active user base, notification permissions and implementation model. Revicom helps align push with the broader channel strategy.

  • Best suited to companies with a mobile app and a reachable opted-in audience.
  • Can reduce reliance on SMS for selected app-based messages, not replace it everywhere.
  • Requires product, app, token and permission setup before launch.
  • Reporting requirements should be agreed during integration planning.
  • Sensitive lock-screen content needs careful review and privacy-aware wording.
FAQ

What to confirm

Does push need an app?

Yes. Push normally requires a mobile app, device tokens and users who have granted notification permission.

Can it replace SMS?

It can replace part of the SMS volume only when app activity, permissions and product requirements support that flow.

Can it be marketing?

Yes, if users have granted permission and the campaign follows consent, frequency and local marketing rules.

Add push to your communication flow

Tell us about your app, audience, notification scenarios and fallback requirements. Revicom will help define the right channel mix.

Get in touch

Partner network

Working with the global messaging ecosystem

Revicom works with carriers, hubs and technology providers across international messaging routes.

Global communications network
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